Deselect any you feel are not relevant, then save the remaining URLS.Įxample: In the example below we would discount the NHS URL.Scroll down to see the competitors Ahrefs sees as relevant based on intersecting keywords.Type in the main keyword you’re interested in e.g weight loss supplements.

Step 4: Create an Actionable Plan for Building Links.Step 3: Choose Which Backlinks To Replicate.Step 2: Analyse Competitor Link Metrics.A spreadsheet program is also essential to collate, organise and sort your data, we’re using Google Sheets here, but any similar program such as Microsoft Excel will work just as well. There are lots of popular options, but for this guide we’re using Ahrefs. You’ll need access to a SEO tool to carry out your backlink analysis. Who is linking to your competitors? Which links are helping them achieve their positions? Most importantly, how can you replicate their success with the least possible effort and integrate it into your link building activity? We’ll go through each step in detail, explaining the tools we use, and how we compile worksheets to stay organised. It’s a reverse engineering SEO technique, and one of the primary skills of organic link prospecting. Combining a number of core skills, tools and methods, good backlink analysis is something you’ll use every single day as you drive traffic to your website and try to achieve those elusive number one positions.Ī competitor backlink analysis is a method of discovering which websites are linking to your competitors, so you can replicate their efforts and beat them in the search engines.

In this article we’ll cover a foundational skill for SEO professionals, which is to analyse competitor backlinks.

Competitor backlink analysis ahrefs